Certificate

You can earn the Professional Certificate of Achievement in Communication, Business, and Media by completing 45 credits — including 5 credits in a Basic Skills and General Education course and 40 credits in Communication, Business, and Media courses, with the availability of 5 optional credits for the Internship and Certificate Portfolio coursework (with permission and by arrangement).

Certificate in CB&M Curriculum
Course Number Course Title Credits
Total 45
either BUS112
or CMST265 		Multi-Cultural Issues in the American Workplace
Media Relations & Ethics 		5
BUS114 Introduction to Marketing 5
either BUS156
or CMST235 		Introduction to eBusiness and Commerce
Media Research, Marketing, & Sales 		5
BUS210 Business and Economic Statistics 5
either BUS229
or CMST290 		Project Management
Media Project Management Practicum 		5
either BUS236
or CMST&220
or CMST275 		Interpersonal Communications for the Workplace
Public Speaking
Online Communication 		5
CMST195 Media Management & Operations 5
CMST255 Writing for Organizations & the Media 5
either CMST291
or CMST292
or CMST293
or CMST294 		Internet & Print Practicum
Radio & Audio Practicum
Television & Video Practicum
News & Public Information Practicum 		5
Optional Electives
Course Number Course Title Credits
Total 3–5
either BUS197
or CMST295
or CWE110 		Work Experience and Business Occupations
Studies & Works in Communication
Internship 		5
5
3

Total credits for certificate: 45–50

The total credits specified are the minimum required to earn this degree or certificate.

Note: advanced placement testing, work experience, and transfer of credits may result in course waivers, credit transfer, and advanced placement.

Students should consult with an advisor regarding individual course prerequisites and advanced placement status.

This program curriculum contains substantial and coherent general education and related instruction. General education provides the broad, non-specialized portion of the students' education that includes:

  1. Communication
  2. Quantitative Reasoning
  3. Human Relations
  4. U.S. Cultures or Global Studies

The general education requirements address this description of general education. Other program requirements outside of this division (e.g., English and math) represent related instruction in support of skills and knowledge necessary in this field of study.

Throughout this program of study the importance of a responsible and professional work ethic is stressed. Factors leading to such a work ethic are identified and discussed. Instruction is also provided in effective leadership and how it enhances the work environment. Input from this program's industrial advisory committee is essential to curriculum content pertaining to the work ethic and leadership as well as the technically oriented curriculum.

Effective Fall 2004
Certificate of Achievement in Communication, Business, and Media
614 / 10.0105